![]() This is the biggest Craft Complex owned by the private sector in Kuala Terengganu. ![]() Wan Mohd Ariffin Bin Wan Long and Noor Hijerah Hanafiah invested RM10 million to build it soon after the opening of Malacca Batik House in Ayer Keroh, Malacca. Wan Mohd Ariffin Wan Long and Noor Hijerah Hanafiah’s eldest son, Wan Mohd Azwan, are currently the Directors of Noor Arfa Craft Complex (NACC) which was established on 1st January 2008 in Kuala Terengganu, in the state of Terengganu, one of the favourite tourist destinations in Malaysia. Besides working hard to build up the company, we are also training our three sons to take Noor Arfa to a higher level later on”, says Noor Hijerah Hanafiah. That is why we both believe that ensuring the future of Noor Arfa is extremely important. “To build something may not be easy, but to maintain what has been built or to expand it, is even more challenging and difficult. Batik from these countries is very cheap and is in direct competition to the batik market in Malaysia”, explains Wan Mohd Ariffin Wan Long. Consumers are still willing to pay for quality and if customers want cheaper items, they can always buy batik made in China or India. I will never compromise on the quality of batik, even though at times they might be quite expensive. Secondly, we try to package our products beautifully and sooner or later, people will start to recognize our brand and acknowledge the quality of our products. Firstly the location must be strategic and we must be at all time open-minded and creative enough to explore new things. “There are some principles that I adhered to in order to build my batik empire. Their dream and destiny are a direct reflection of their total commitment and dedication to making their vision a reality. Noor Arfa’s success is based upon the exciting and dynamic philosophy of its founders, Wan Mohd Ariffin Wan Long and his wife, Noor Hijerah Hanafiah. The company currently employs over two hundred employees in its Terengganu factory. Now it has expanded into a multimillion-dollar industry located in a sprawling 2.5 acres of land, with its own Noor Arfa Craft Complex (NACC) at Chendering Industrial Area, 6km south of Kuala Terengganu. The company started operations in Kuala Terengganu in 1980 and back then was only a humble backyard factory. ![]() Now the company can pride itself on having established a large and credible reputation for being a unique and stylish batik house. From the very first day it was set up, the company focused on its strategic business direction and vision to fulfill its dream. Noor Arfa is a well-known Batik company that has been in operation for over twenty eight years in Malaysia.
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